Mission Vision
VISION
Create the Creator.
To nurture a world where creativity is valued as a skill for life and every individual is empowered to think, create, and contribute meaningfully.
MISSION
To build a global creativity ecosystem that nurtures the creator in every individual through creative learning, mentorship, meaningful experiences, research, and collaboration.
We Fulfil This Mission By
Empowering Educators
Through professional development, mentorship, certifications, and collaborative communities that elevate creativity and arts education worldwide.
(Educator Professional Growth Programmes)
Nurturing Young Creators
Through thoughtfully designed learning experiences and studio environments where individuals are encouraged to think, reflect, experiment, and express, not just replicate.
(AJF Arts Studiozzz & Student Creative Programmes)
Celebrating Creative Excellence
Through meaningful national and international platforms that recognise originality, visual thinking, artistic courage, and creative achievement.
(AJF Creator Arts Olympiad, The AJF Arts Competition & Creator Art Award)
Advancing Creativity Research
Through the development of frameworks, publications, and thought leadership that deepen our understanding of what it means to be a creator in the modern world.
(Theory of Creator Traits)
Our Philosophy
At AJF, we believe creativity is not a luxury, a talent reserved for a few, or a “good-to-have” skill. It is an essential human capability that enables individuals to imagine possibilities, solve problems, express ideas, and shape the future.
We believe every individual has the potential to be a creator.
This belief has led us to explore a fundamental question: What makes a creator? Through our ongoing research and practice, we have developed the concept of Creator Traits - the mindset, habits, and characteristics that enable individuals to think creatively, act purposefully, and contribute meaningfully to the world.
Through our programmes, experiences, and initiatives, we seek to nurture these traits and empower individuals to realise their creative potential.